Retail and Shelf-Ready Packaging Revolution
The trend towards Retail Ready Packaging (RRP) and Shelf Ready Packaging (SRP) has created a whole new science of packaging.
Optimal Packaging Strategy :
The key concept is to ‘think backwards from the shelf.’ It’s now possible to calculate the optimal size of a pack for a particular type and quantity of product, for the appropriate size of shelf, and for a known rate of sale and replenishment.
Innovative Packaging Design
Through constant innovation by our Packaging Strategists, we process Market Insights and turn those into actionable designs, creating impactful retail-ready and shelf-ready packaging that positions your product with the optimum features that grab the consumer at the moment of decision-making in the aisle, translating into more sales, easy identification, impulse purchases, brand continuity, and easy restocking.
Key Features of Shelf-Ready Packaging
- Easy to identify
- Easy to open
- Easy to shelf
- Easy to shop
- Easy to recycle
Contact us to learn more about how our innovative packaging solutions can benefit your business.